Can't say I really like the sound of it either. They're taking one too many pages from the COD playbook.
Either way, if people want to pay extra cash for dogtags and camo that doesn't work anyway (it is a video game) let em. I'll gladly sit on the sidelines for this one.
It better not be a throwing or ballistic knife though. The last thing we need is a cheesy gimmick OHK weapon.