I've just finished Mass Effect 2 and one thing I loved was the emotional subtlety of the game. They show so little of the character "feelings" that I sort of projected how I felt about the story to him. Also, the music was very subtle but when it was present, it definitely set the mood and marked the situation. All of this made me more connected to the storyline/characters than most games.
Now, in Mass Effect 3, the writing is uber melodramatic. It's stupid. I feel like the emotional scars are so stupidly at the front that I feel like they're pushed down my throat. Also, the dialog is cheesy as shit. Ashley is in the Hospital and Shepherd goes: "It's been good seeing you" "Doctor! if there's anything I can do/provide, I'll do ANYTHING!" And that kid nightmare kind of thing. WOW!
I was like, WTF IS THIS!?!?!?!? A fucking afternoon soap? I don't know if it's to appeal to younger audiences that might have a hard time grasping the subtlety of Mass Effect 1 and 2 but hell, this shit sucks.
Hope it gets better, I'm only 3h in :/